# Ad creative brief template (Meta / Facebook / Instagram)

From tryloopy.io/ad-creative-brief-template. Two halves: one brand header, then one block per concept.

## Part 1 - Brand header (once per client)

- Client / brand: name + one line on what they sell
- Objective / success metric: sales - cost per purchase < $40
- Audience: who, in one sentence, with a real problem
- Awareness stage: problem-aware / solution-aware / most-aware
- About + proof stats: one-line story + review count, guarantee, quoted verbatim
- Website & assets: client URL - logo + product-shot links - customer-image source
- Fonts: role-based, e.g. Playfair Display headers, Inter body
- Colour scheme: text #... - accent #... - background #... - CTA #...
- Dimensions: feed 1080x1080 - story 1080x1920 - due date
- Mandatories: legal lines - disclaimers - never-show list

## Part 2 - Concept block (repeat per concept, ranked)

- Concept N - angle: pain point / desire / proof, ranked by awareness stage
- Reference ad: screenshot of the proven layout this concept builds on
- Visual notes: KEEP ... / SWAP ... / apply measured colours + fonts
- V1-V3 copy: headline + body per variation, one idea each
- Emphasis: which words get bold / accent colour per variant
- Identical across variations: labels - sign-off - support/compliance lines